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China Health Food Industry Size 2014 Market Analysis, Growth, Trends and Forecast Report 2017: MarketResearchReports.biz

Albany, NY (PRWEB) September 18, 2014

With the development of China’s economy, health foods, which have special functions of adjusting human body physiology, preventing diseases, promoting health, prolonging life, etc., have won great popularity with a variety of specific populations. In 2013, the market size of health food in China reached RMB187.4 billion, up 12.0% year on year, recording a CAGR of 22.1% during 2006-2013.

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China’s health product industry is composed of many extremely scattered segments, which develop simultaneously, mainly referring to vitamin & dietary supplements, functional food, and traditional products, of which Vitamin & Dietary Supplements generated RMB83.7 billion in retail sales in 2013, accounting for 59.3% of the whole industry.

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In terms of competitive landscape, direct selling brands such as Amway, Perfect, and other foreign brands still occupy a 74% share in vitamin & dietary supplements market while the remaining 26% share is dominated by the non-direct selling brands like BY-HEALTH. The number of functional health food enterprises is close to 2,000, represented by Red Bull, Jing brand and Besunyen, which took the leading position in functional drinks, health care wine and slimming tea products, respectively. Additionally, in the field of traditional health foods, there are numerous small and medium-sized herb nourishing food producers, among which the typical ones include Wanji, a ginseng products manufacturer, Joincare, a producer of oral solution for beauty, as well as Shandong Dong-e E-Jiao Group, a leader in donkey-hide gelatin market.

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The bottled water market is regulated on three levels – federal, state and members of the International Bottled Water Association (IBWA), at the industry level. The bottled water market unlike other food and beverage market is less affected due to the fluctuations in the prices of raw material. Water is prime raw material and is found in abundance, however the price of plastics used for packaging varies and thus bottlers gains less profit over bottled water. The bottled water market is volume driven market and thus demand and consumption varies significantly from one region to another region. While Western regions have high per- capita consumption, Eastern nations has comparatively low per- capita consumption.

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Asia Pacific and Rest of the World (RoW) is the fastest growing market due to its favorable demographics and large population share. Increasing disposable income and preference for westernized food habits are some of the driving factors for rapid growth of fast food market in these economies. This report has been segmented by product type, by distribution channel and by geography. It also includes the drivers, restraints and opportunities (DROs), Porter’s five forces analysis and value chain of the fast food market. The study highlights current market trends and provides the forecast from 2013 to 2019.

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